Sohom M

Cognitive bias isn’t just theory—it’s a powerful lens for building deeper, more effective connections with premium clients. This article shares the mindset shifts and practical applications that helped me earn trust, navigate complex decisions, and position value with clarity.

Big conversions aren't an accident. They're the result of small, strategic actions that build trust and guide buyers forward. In this post, you'll learn how micro-commitments reduce friction, improve engagement, and help premium brands convert with confidence.

Campaigns get attention. Growth engines build empires. In this post, discover how a growth engine strategy helps premium brands scale sustainably using systems, behavioral feedback, and data-driven precision.