Beta, Generation story
Behind Every Scalable Brand Is a System. Behind That System, a Strategist.
Generation Beta was founded to solve a challenge many premium brands face. They invest in agencies, campaigns, and tools — yet still feel stuck in cycles of shallow growth.
Led by Sohom Mukherjee, a growth architect with over a decade of experience, we build operating systems that bring clarity, control, and scale. Our approach blends behavioral psychology, digital strategy, and performance data into one seamless growth engine.
We don’t sell services. We embed structure.
We don’t chase trends. We design for legacy.
Who We Work With
We partner with founders and leadership teams who want to scale premium wellness, medical, hospitality, tourism, and premium e-commerce brands.
Most of our clients are expat-owned or growth-minded founders across Southeast Asia who are ready to leave behind generic tactics and step into strategy.
About Sohom Mukherjee
Founder of Generation Beta and Co-Founder of Digital Zen Group, Sohom has led campaigns across Asia and Europe, built SaaS platforms, and advised premium brands on positioning and growth. With two MBAs and certifications across data and strategy, he brings both structure and creativity to every client engagement.
His focus
Finding and fixing
hidden revenue leaks
Building scalable, brand-aligned systems
Positioning brands for pricing power and long-term trust
Our Philosophy
We’re not here to do more.
We’re here to do what matters; with clarity, precision, and scale.
Everything we create is rooted in human behavior and brand legacy. That’s why Generation Beta isn’t just a marketing agency.
It’s your growth operating system