Built for
operators.
Generation Beta is a revenue growth practice focused on hospitality, wellness, and professional services. We specialize in finding the structural reasons businesses are not capturing the revenue they have already earned the right to.
Sohom Mukherjee
Founder
Sohom Mukherjee
I started Generation Beta because I kept seeing the same problem across every business I worked with in Southeast Asia: strong operations, loyal customers, and completely preventable revenue loss. The cause was always structural. Pricing set by intuition rather than data. Booking systems that frustrated customers before they arrived. Online presence that undersold what was actually being delivered.
I have spent the past eight years working with hospitality, wellness, and professional service businesses across Thailand, Singapore, and India. The pattern is consistent regardless of size or sector: most revenue problems are not marketing problems. They are architecture problems.
Generation Beta was built to solve exactly this. The Diagnostic methodology came from hundreds of audits distilled into the 12 areas that account for the vast majority of preventable revenue loss. The Method is how we build the systems that fix what we find.
I work with a small number of clients at any one time to maintain the depth of engagement that produces real results. If you are looking for someone to validate your existing strategy, I am probably not the right partner. If you want specific answers to specific problems, let us talk.
Location
Bangkok, Thailand
Languages
English, Bengali, Hindi
Where we work.
Hospitality
Hotels, resorts, and boutique properties across Southeast Asia. Revenue architecture, pricing strategy, and partnership development.
Wellness & Spa
Day spas, wellness centers, and therapeutic practices. Booking systems, pricing structure, and client retention.
Professional Services
Consultants, coaches, and advisors building authority-based practices. Positioning, offer architecture, and client acquisition.
F&B
Independent restaurants and beverage brands. Revenue per cover, private dining, event revenue, and brand positioning.
Four principles that govern every engagement.
Diagnosis before prescription
We do not recommend solutions before we understand the specific problem. The Diagnostic is not optional because guessing at the cause of revenue loss is expensive.
Specific over general
Generic advice is everywhere. Our value is in specific findings tied to your specific business. If a recommendation cannot be traced to a data point in your own operation, we do not make it.
Systems, not sprints
One-time improvements degrade. We build systems that continue to function after the engagement ends because the goal is durable revenue growth, not a good month.
Fixed scope, fixed fee
Scope creep destroys engagements. Every project is scoped precisely before it starts. You know what you are getting and what it costs before any work begins.
Ready to work together?
Start with the Diagnostic. Everything follows from what we find.