# Generation Beta

> Generation Beta is a revenue consultancy for premium hospitality, wellness, and professional services businesses in Thailand and Southeast Asia. It finds where a business is losing revenue, builds the systems that recover it, and runs those systems alongside the client's team.

Generation Beta is based in Bangkok, Thailand, and operates as the commercial growth and marketing architecture division of Digital Zen Group Co., Ltd. It is founder-led by Sohom Mukherjee, a hospitality and wellness revenue growth consultant who has run hundreds of revenue audits across Thailand, Singapore, and Indonesia over the past eight years.

The firm's core methodology is Revenue Leak Architecture: a systematic audit across fourteen fields in six categories (demand and positioning, monetization, conversion, retention, delivery and execution, and partnerships) that locates structural revenue loss before recommending any fix.

Engagements run in three phases:
- Revenue Diagnostic — a 15-day, fixed-fee ($2,500) audit producing a ranked Revenue Leak Report and Priority Matrix.
- System Architecture — a scoped build (typically $6,000–$14,000) that installs the pricing, booking, and partnership systems identified in the Diagnostic.
- Ongoing Partnership — a monthly retainer (from $2,500/month) that runs the live systems and compounds gains over time.

## Pages

- [Home](https://betagrowthpartners.com/): Overview of Generation Beta's positioning and Revenue Leak Architecture.
- [Method](https://betagrowthpartners.com/method): The three-phase engagement process, pricing, and the two ways to engage.
- [Framework](https://betagrowthpartners.com/revenue-leak-architecture): The full Revenue Leak Architecture framework — six categories, fourteen fields.
- [Work](https://betagrowthpartners.com/work): Case studies, including the Amla Spa Group engagement.
- [About](https://betagrowthpartners.com/about): Founder Sohom Mukherjee and company background.
- [FAQ](https://betagrowthpartners.com/faq): Answers to common questions about pricing, process, and scope.
- [Insights](https://betagrowthpartners.com/insights): Field notes and research from live revenue audits.
- [Contact](https://betagrowthpartners.com/contact): Contact details and enquiry form.